My Theatre Matters!

The Stage, Equity and the Theatrical Management Association have launched a campaign, My Theatre Matters! to galvanise support for theatres across the UK. They aim to help theatres mobilise their local audiences in support. The campaign will provide theatres with the tools to help inform their audiences about the importance of public funding for theatre and turn them into advocates to rally MPs and council leaders. They will be encouraged to send a postcard to their council, saying how much they value its investment in their local theatre, and to sign up to a nationwide campaign online so that they can be contacted in the future about funding threats in their own area or nationally. Further information, and sign up for the campaign, from the My Theatre Matters! website