Thursday, 14 December 2006

Have I missed it?

I have just booked tickets for operas in the ENO's short 2nd season. We're going to see the new production of Death in Venice with Ian Bostridge and the repeat of La Clemenza di Tito with Alice Coote (and Emma Bell). We can't manage Satyagraha, its on over the Easter period when we are away, which is profoundly annoying.


One rather curious thing is that, despite being existing subscribers we don't seem to have had a mailing about the season. Instead we happened to see a leaflet sent to our house but addressed to some friends who were camping out here last year. Anyway, I consulted the ENO web-site about subscriptions (the leaflet said that to get a subscription discount you must book before January 10th). The subscriptions page (here, still refers to the old booking period so how do you buy a subscription for the new season?

It all seems rather irrelevant as the operas are open for single booking as well, so you can bet that buying a subscription means that you won't get first chance at the good seats.

This raises 2 issues. What is happening to ENO marketing? Surely, as existing subscribers who have not renewed we should be being bombarded with information. Perhaps they are doing by email, but I usually discount such emails, I'm still a print boy at heart.

The second issue is, why can't ENO introduce subscription buying on line like Sadlers Wells do. The Sadlers Wells site allows you to select the shows you want and adds the relevant discounts. The Barbican's great performer scheme also allows you to do this.

So the total sum of this post seems to be, wake up ENO!

2 comments:

  1. I find the whole ENO season thing too confusing; I don't know what a season is, when I'm supposed to book etc. So in consequence I don't bother most of the time. Their loss

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  2. I agree, especially when things are so arbitrary. Perhaps we should move to the continental system where booking opens 1 month before the first night of the opera.

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