The naming could also bring in potential problems if a change in marketing direction was posited. Currently the ENO are trying to make going to the opera rather less 'posh' (not that I find going to the Coliseum a particularly 'posh' experience and have never felt pressured to dress up). They currently have a sponsorship deal with a champagne producer; just think what it would have done to their dress down initiative if the champagne producer had already bought the naming rights so we had 'Champagne Brand' London Coliseum. Or perhaps they will opt for a brand which looks 'cool' at the moment (with the inevitable that cool will cease at some time).
The possibilities are endless and, frankly, appalling. Lets start a fund to buy the no-name rights!
Elsewhere on this blog:
- Gossip and Rebellion - the premiere of Carmen
- Mark Padmore at the Wimbledon Music Festival
- Waghalter violin concerto at Cadogan Hall
- The Natural History of the Piano
- CD Review - Coro Allegro - In Paradisum