Friday, 3 April 2020

Introducing the Baroque Spoons: the OAE launches an ambitious bid for 100,000 subscribers on YouTube



Given that music making has had to go almost exclusively on-line, it seems that everyone is trying to boost their subscribers on YouTube (if you have favourite performers, do them a favour and find their channel on YouTube and subscribe, it can really make a difference).

On Wednesday, the Orchestra of the Age of Enlightenment launched an ambitious bid to get 100,000 subscribers on its YouTube channel before September 2020. The OAE's chief executive, Crispin Woodhead explains the difference this could make:

'The more subscribers a channel has, the better placed the videos will be in YouTube’s organic ‘suggested content’ algorithm. For the Orchestra of the Age of Enlightenment, this will increase the exposure of the organisation’s videos and therefore provide work and generate revenue for the players during a worrying time of cancelled engagements and lost income.'

To celebrate the launch, the OAE released a new video, a history of the Baroque Spoons. And yes, Wednesday was April Fools' Day.

Enjoy the video, then head over to the OAE's YouTube channel and click subscribe.

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